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Case Study · Manufacturing · MIDC

peb360built for procurement.

Pre-engineered buildings sold to buyers who shortlist suppliers privately. The site had to survive that comparison.

Studio Desk · ActiveNagpur · In-House
Client
peb360
Service
Website
Category
Websites
Coverage Period
First six months after launch
MIHAN & MIDC HQ 100% Accountable
Spec-ledContent structure
Sub-3sMobile load on 4G
Long-tailTechnical search visibility
Scroll
[01]The Brief

What the client came to us with & where they started.

Manufacturing Profile

peb360 works in pre-engineered building systems, where the buyer is a procurement or projects team rather than an individual. The company needed a website that could stand up to technical scrutiny instead of one that looked good on a phone.

What We Found

In this category the sale is decided during a research phase the supplier never sees. A procurement team builds a shortlist from whatever they can verify online, and only then does anyone pick up a phone. The old site offered nothing verifiable — no specifications, no project scale, no delivery detail. It was being filtered out silently, which is the hardest kind of loss to notice.

[02]What We Did

Execution workstreams shipped in-house.

01

Specification-led content

Structures, spans, load considerations, materials and delivery scope written out properly, because a projects engineer comparing three suppliers is looking for the one who published the detail rather than the one who promised a callback.

02

Project evidence organised by type and scale

Completed work presented by building type and size, so a visitor with a specific requirement can find a comparable job in seconds instead of scrolling a gallery hoping to recognise something.

03

Fast, mobile-first, and indexed correctly

Site-wide sub-three-second loading on mobile data — many of these buyers open the site from a plant or a site office, not a desk. Schema, meta structure and a clean sitemap so the specification pages are indexed and can rank on the long-tail technical searches procurement actually uses.

[03]What Changed

Quantified metrics & results.

Content structure

Spec-led

Mobile load on 4G

Sub-3s

Technical search visibility

Long-tail

Summary of Impact

peb360 now competes in the research phase rather than only after an introduction. Enquiries arrive referencing specific published projects and specifications, which shortens the technical qualification conversation considerably.

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