ReliefVeda, Hyundai, UniVest & Viroguardcampaign volume without.
AI-generated video for four brands where a full production would have cost more than the campaign was worth.
What the client came to us with & where they started.
Four brands across health, automotive, fintech and consumer goods needed campaign video at a volume and speed that conventional production could not deliver inside the available budget.
These briefs shared a shape: a lot of creative variants needed for paid testing, short campaign windows, and no requirement for real premises or real people on screen. That is precisely the narrow case where AI-generated video is the correct tool rather than a compromise — and being clear about the boundary mattered, because for anything needing a real factory floor or a real founder, it is the wrong tool and we say so.
Execution workstreams shipped in-house.
Concept selection against the brief
Each brand's requirement was tested against a simple question: does this concept need real premises, real product or a real person on camera? Where the answer was yes, we recommended a shoot. The AI route was used only where it genuinely fit.
Volume built for creative testing
Multiple variants per concept — different hooks, framings and openings — so paid campaigns had something real to test against instead of one execution and a hope.
Consistency held across four brands
Each brand kept its own palette, typography and tone across every generated asset, with human editing, sound and graphics finishing every deliverable. AI produced footage; it did not produce the final cut.
Quantified metrics & results.
4 brands
Variants
Days
Summary of Impact
All four brands went into market with enough creative variety to run genuine tests, in a fraction of the time a comparable shoot schedule would have taken, at a cost that let the remaining budget go into media rather than production.
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